(Prague, 22 November, 2023) As Black Friday approaches, people are facing increasing pressure from online retailers to buy discounted items they may not even need. To combat possible manipulation, the European Consumer Centre offers the following tips: make a list of your shopping priorities, compare the prices of several e-shops, actually read a few reviews in addition to the star ratings, check the country of the retailer’s headquarters or see if the site has been set up recently. For more tips, visit www.evropskyspotrebitel.cz.